Benefit To Soybean Farmers
The analysis conducted provides new evidence that will enable USB to convey a SBM value and sustainability message. Promoting SBM as a more sustainable product compared to alternatives will make U.S. soybean farmers more resilient in addressing consumer demands. In addition, U.S. Soy’s reputation will be elevated by providing evidence that can be leveraged to increase engagement of stakeholders in the soy value chain and promote more economical and environmentally focused supply chains.