2019
WISHH Program – New and Emerging Export Market Development
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Contributor/Checkoff:
Georgia Agricultural Commodity Commission for Soybeans
Category:
Sustainable Production
Keywords:
Checkoff reputationCommercializationEarned mediaEnd usersIndustry outreach
Parent Project:
This is the first year of this project.
Lead Principal Investigator:
Liz Hare, American Soybean Association
Co-Principal Investigators:
Project Code:
Contributing Organization (Checkoff):
Georgia Agricultural Commodity Commission for Soybeans
$1,000
Leveraged Funding (Non-Checkoff):
Qualified State Soybean Boards (QSSB) - The total WISHH budget for fiscal year 2019 is $7.03 million with QSSB base funding making up $956,000 of that total. Other Funding Sources: - General funding from approximately 20 Qualified State Soybean Boards (QSSBs) (Georgia Soybean Commodity Commission share is 0.1%) - Supplemental project-specific funding from QSSBs - USDA Foreign Agricultural Service FMD and MAP programs - USDA Foreign Agricultural Service EMP, GBI, QSP Programs - USDA Food for Progress grant AMPLIFIES Ghana: Poultry and feed industry development - USDA FEEDing Pakistan – Aquaculture promotion in Pakistan - USDA Food for Progress grant CAST: Establish a sustainable aquaculture industry in Cambodia - USDA funded sub-grants from Private Voluntary Organizations
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Institution Funded:
WISHH
$1,000
Brief Project Summary:

The WISHH Program operates in seventeen countries in sub-Saharan Africa, Asia and Central America. Commercial market development strategies are increasing soy trade between the U.S. and emerging markets because of WISHH’s approach of identifying and working with most committed and influential local companies who manufacture and sell food and/or feed in WISHH targeted countries. WISHH continues to work closely with local supply chain partners in WISHH target regions to help these businesses develop markets, create new products, improve business practices, and become long-term importers of U.S. soy.

Thirteen of the seventeen countries we work in (Bangladesh, Burkina Faso, Cambodia, Cote...

Unique Keywords:
#exports, #marketing, #wishh
Information And Results
Project Deliverables

Evaluation of cost/benefit will be achieved through tracking the following key performance indicators and targets:
- Of the seven (7) companies currently utilizing U.S. soy in their commercial products in targeted African countries, three (3) will report increased sales volumes.
- Two (2) Asian companies will plan to use value-added soy products or U.S. whole soybeans in their manufacturing process.
- At least one (1) WISHH partner in Central America will deliver U.S. soy-based products to regional government programs.
- At least 75% of surveyed global participants will understand the value of using soy as a functional ingredient and will recognize potential for increased product yield and profits.
- At least six (6) companies globally will be committed to further research and development related to inclusion of soy as a functional ingredient.
- Submit at least $10 million in funding applications for non-soybean checkoff resources.

Final Project Results

Updated December 28, 2023:

View uploaded report PDF file

The United Soybean Research Retention policy will display final reports with the project once completed but working files will be purged after three years. And financial information after seven years. All pertinent information is in the final report or if you want more information, please contact the project lead at your state soybean organization or principal investigator listed on the project.