Interact with our local communities to showcase Nebraska soybeans, farms and farmers.
Goal: Nebraska soybeans, farms and farmers are widely accepted and supported.

Objectives:
- Consumers (primary household purchasing decision makers and their families) seek information on how soybean production in Nebraska affects their lives.
- Media and other consumer influencers (food bloggers, farmer leaders, etc.) amplify positive messages about soybean production in Nebraska.
- Policy and decision makers acknowledge and support Nebraska soybean farms and farmers.