Innovations and success do not happen overnight. A sustained investment in the highest priority, highest value, best coordinated and most effectively executed and communicated research and outreach brings significant value to farmers in the short- and long-terms. A broad, deep and meaningful soybean checkoff research portfolio must be promoted and communicated substantively for farmer benefit, leveraged support and industry growth. Research investments span production, expanded and new uses and markets for food, feed, fuel and fiber.