Strategy
Leverage funds and partner with public and private entities to address production research, identify market opportunities and communicate the outcomes to Mississippi soybean farmers.
Strategic Objectives:
- Initiate, focus and collaborate on research to strategically invest resources in priority areas impacting Mississippi soy.
- Increase awareness of the overall economic impact of the Mississippi soybean industry.
- Develop and implement best management practices with the commitment to our environment.
- Maximize adoption of desired genotypes unique to the Midsouth by Mississippi soybean producers and their advisors while maximizing profitability.
- Be competitive in regional and national marketing opportunities for Mississippi soy.
- Identify and promote technology and data services to support Mississippi soybean production.