Mississippi Soybean Promotion Board
Strategy
Leverage funds and partner with public and private entities to address production research, identify market opportunities and communicate the outcomes to Mississippi soybean farmers.
Strategic Objectives:
- Initiate, focus and collaborate on research to strategically invest resources in priority areas impacting Mississippi soy.
- Increase awareness of the overall economic impact of the Mississippi soybean industry.
- Develop and implement best management practices with the commitment to our environment.
- Maximize adoption of desired genotypes unique to the Midsouth by Mississippi soybean producers and their advisors while maximizing profitability.
- Be competitive in regional and national marketing opportunities for Mississippi soy.
- Identify and promote technology and data services to support Mississippi soybean production.